摘要伴随着我国经济的快速发展，人们对生活品质的要求也越来越高，当前大量的国外品牌服饰不断涌进中国,都想在日益繁荣并且竞争日趋激烈的中国市场占据一席之地,面对激烈的行业竞争中，做到站稳脚跟并保持一定的市场占有率是每个企业必争的战略目标。本文以以纯公司为例，运用各种科学方法，分析企业自身存在的主要问题，凝聚企业自身优势，构建实施适合的营销策略，使企业日益激烈的竞争中持续发展。利用4p营销策略为企业建立特有的营销体系使企业迈向成功。关键词：以纯公司；4P理论，营销手段ABSTRACTWiththerapiddevelopmentofChina'seconomy,people'squalityoflifeareincreasinglyhighrequirements,thecurrentlargenumberofforeignbrandapparelcontinuedinfluxofChinese,wewanttogrowingprosperityandincreasinglycompetitiveChinesemarkettooccupyaplace,inthefaceoffiercecompetitionintheindustry,sothatafirmfootholdandmaintainacertainmarketshareofeachfirmcompeteforstrategicobjectives.Inthispaper,purecompanies,forexample,usingavarietyofscientificmethodstoanalyzethemainproblemsoftheirownexistence,thecombinationoftheirownadvantages,tobuildfortheimplementationofthemarketingstrategy,sothatenterprisesincreasinglyfiercecompetitioninsustainabledevelopment.Use4pmarketingstrategytoestablishauniquemarketingsystemforenterprisestoenablebusinesssuccess.Keywords:Purecompany;4Ptheoryofmarketing目录前言..............................................................................................................................1一、以纯公司现状及问题分析...................................................................................1（一）公司介绍..................................................................................................1（二）经营现状..................................................................................................2（三）市场现状..................................................................................................2二、4P理论概述.........................................................................................................3（一）产品的组合..............................................................................................3（二）定价的组合..............................................................................................3（三）分销的组合..............................................................................................4（四）促销组合..................................................................................................4三、以纯公司市场及运营分析...................................................................................4（一）用户市场分析..........................................................................................4（二）用户需求分析..........................................................................................5四、基于4P理论的营销策略分析.............................................................................5（一）产品分析..................................................................................................5（二）定价分析..................................................................................................6（三）分销分析..................................................................................................6（四）促销分析..................................................................................................6五、以纯公司营销手段建议.................................
