基于电子商务平台下的物流企业营销策略研究 物流管理专业VIP免费

摘要进入第二十一世纪以来，电子商务日益渗透到企业管理的各个领域。在电子商务是改变传统产业的时候，物流产业也受到了影响。到目前为止，电子商务与物流的关系越来越密切密切。一方面，电子商务对物流活动产生了重大影响。电子商务的迅速发展，带来了物流流通的变革，使传统物流配送逐渐向信息化、现代化、社会化一系列先进技术方向发展。另一方面，物流业对电子商务的影响是不容忽视的，电子商务的发展也迫切需要新的物流配送系统的支持。因此，电子商务下物流及其管理，是需要特别研究的新领域。本文从电子商务与物流管理相结合的角度，系统地研究了企业物流营销战略发展的需要和发展机遇。本篇论文主要论述了基于电子商务之下的物流业营销的理念，随着社会的发展、经济的进步，电子商务的购物方式日益进入人民的生活中。对电子商务有重要影响的我国物流要与时俱进，这样才能更好的为电子商务服务。在未来，物流营销的模式也会越来越普及，物流业也会将其运用到实际的操作中，使得真正的理论与实践相结合，促使物流业更好的发展。本文的局限是由于对于物流营销的研究还不深刻透彻，还有许多要提高以及改善的地方。【关键词】电子商务；物流营销；联合营销ABSTRACTEntertwenty-firstCentury,e-commerceincreasinglypermeatedallareasofbusinessmanagement.Intheelectroniccommerceischangingthetraditionalindustries,logisticsindustryalsohasbeeninfluenced.Uptonow,therelationshipbetweenelectroniccommerceandlogistics—I—moreclosely.Ononehand,theelectroniccommerceonlogisticsactivityproducesmajoreffect.Therapiddevelopmentofelectroniccommerce,bringsthecurrentdomainchange,makethetraditionallogisticstotheinformatization,modernization,socializationoflogisticsdevelopment.Ontheotherhand,thelogisticsindustrytotheelectroniccommerceinfluencecannotbeignored,thedevelopmentofelectroniccommerceisalsoanurgentneedforthenewlogisticsanddistributionsupport.Therefore,undertheelectroniccommercelogisticsanditsmanagement,inparticulartheneedtostudynewfield.Thisarticlefromtheelectroniccommerceandlogisticsmanagementcombinedwithangle,systematicallystudiestheenterpriselogisticsmarketingstrategydevelopmentneedsandopportunitiesfordevelopment.Thispapermainlydiscussestheelectroniccommercelogisticsindustrybasedonthemarketingconcept,alongwiththedevelopmentofsociety,economicprogress,e-commerceshoppingwaygraduallyentersintopeople'slife.Onelectroniccommercehasanimportantinfluenceonourcountrylogisticsshouldadvancewiththetimes,soastobetterserviceforelectroniccommerce.Inthefuture,logisticsmarketingmodelwillbecomemoreandmorepopular,thelogisticsindustrywillalsoapplytotheactualoperation,sothatthetruetheorycombinedwithpractice,promotelogisticsindustryandbetterdevelopment.Thisispartlyduetothelogisticsmarketingresearchisnotdeepandthorough,therearemanytoimproveandareasforimprovement.【Keywords】electroniccommerce;marketing;integratedmarketing目录前言....................................................................................1第一章电子商务概述.......................................................................1第一节电子商务的概念.................................................................2第二节电子商务时代消费者的变化.......................................................2一、直接参与生产和流通循环........................................................2二、关注网络的可靠性和安全性......................................................3三、关心网站的方便可行性..........................................................3四、强调企业形象..................................................................3—...