我国跨境电商的价值链分析——以京东全球购为例摘要如今,网上购物已越来越成为一种普遍的消费方式，在快节奏的生活中，网上购物不仅同样能满足消费者的需求，而且简单、便捷，最重要的是不受时间和地点的约束，省时省力。网络购物所展现出来的优势为电子商务带来巨大的发展机会，更为跨境电子商务提供广阔的发展空间。本文以京东全球购为例研究跨境电商的价值链，分析了目前我国跨境电商的发展现状和趋势以及制约因素，通过实际案例分析认为我国跨境电商的发展还有很大的提升空间，最终得出京东全球购的价值链整合具有明显优势，在不断调整优化下，具有很强的竞争能力，因此跨境电商企业加强核心价值链管理有助于企业价值的更好实现。关键词：跨境电商；价值链；价值链管理；竞争优势本Theanalysisofthevaluechainofcross-bordere-commerce-JDglobalpurchase,forexampleAbstractNowadaysonlineshoppinghasincreasinglybecomeacommonwayofconsumption,inthefastpaceoflife,onlineshoppingcannotonlymeettheneedsofconsumers,butalsosimpleandconvenient,themostimportantthingisthatnotboundbytimeandplaceandtime.Theadvantagesshownbyshoppingofthenetworkprovidegreatdevelopmentopportunitiesfore-commerce,andevenprovideabroadspacefordevelopmentofcross-bordere-commerce.BasedonJDglobalpurchaseasacaseofthecross-bordere-commercevaluechain,Iwillanalyzethecurrentdevelopmentactualitiesandtrendandlimitingfactorofe-commerceinourcountry.ThroughtheactualcaseIbelievethatthereisabigdevelopmentspaceforthecross-bordere-commerce.FinallyitisconcludedthatJDhasobviousadvantagesinthevaluechainintegration.Withtheconstantlyadjustingandoptimizing,ithasstrongcompetitionability.Soitisimportantforthecross-bordere-commercetostrengthenthemanagementofcentralvalue,becauseitwillhelpenterpriserealizetheirvaluemorepossible.KeyWords：cross-bordere-commerce,valuechain,valuechainmanagement目录第1章绪论..............................................................11.1研究背景..........................................................11.2研究意义..........................................................1第2章相关理论概述......................................................22.1跨境电商概述......................................................22．1．1跨境电商的相关概念及特征...................................22．1．2跨境电商的发展现状及市场趋势...............................32．1．3跨境电商发展的制约因素.....................................42.2价值链概述........................................................42．2．1价值链的形成...............................................42．2．2虚拟价值链的概念和特征.....................................5第3章跨境电商的价值链分析..............................................63.1跨境电商价值链....................................................63.1.1跨境电商对传统价值链的影响...................................63.1.2跨境电商虚拟价值链...........................................63.2跨境电子商务模式下的价值链竞争优势分析............................73.2.1成本优势.....................................................73.2.2时间和空间优势...............................................73.2.3缩短产品生产周期.............................................73.2.4差异化优势...................................................7第4章京东全球购案例分析................................................94.1京东全球购背景介绍................................................94.1.1企业简介.....................................................94.1.2京东全球购发展现状...............................
