西安美联英语的分销渠道应用和研究对策摘要：在消费市场中，企业生产者和消费者通过产品产生联系，通过建立销售渠道，能快速帮助产品实现价值。美联英语在英语培训市场根基稳，客户群体雄厚，市场上具有传统优势，然而，当相关专业的技能与人才普及面越来越多，类似的培训企业也如雨后春笋般崛起，竞争日趋白日化使得美联英语在业内的领头地位受到动摇，市场中崛起的新公司借助创新技术与管理的力量形成了自己的竞争优势，迅速战略市场份额，反观美联英语，其竞争力逐渐下滑，市场份额下降。美联英语企业必须敲醒警钟审视自身的不足之处，从管理水平上进行提高，从技术能力上作出改善，结合市场情况和自身实际条件，定制独一无二的发展规划。本文通过对美联英语品牌服务在分销上的历史情况进行阐述，通过研究美联英语分销的组织构成、价格设定、考核机制、企业运营多种角度，展示该企业的分销方式在现行市场中的发展情况和困境，并从分销方式的具体细节入手，形成改善该企业分销问题的有效策略，为美联英语的未来发展注入新的活力。关键词：营销；分销渠道；;分销商;战略合作；SWOTTheApplicationofDistributionChannelinXi'anmetenEnglishanditsResearchCountermeasuressummary：Distributionisthelinkbetweenenterprisesandconsumersandanimportantlinktoensurethatproductscanenterthemarket.metenEnglishhasatraditionaladvantageinEnglishtrainingmarket,butwiththerapiddevelopmentoftalentsandtechnologyinEnglishtrainingmanagementindomesticenterprisesinrecentyears,thepositionofcompaniesintheindustryhadchanged.Asthecompetitionbecomesmoreandmoredaybyday,theleadingpositionofAmericanFederationEnglishintheindustryisshaken,thenewcompanythatrisesinthemarketusesthepowerofinnovationtechnologyandmanagementtoformowncompetitiveadvantage,rapidstrategicmarketshare,theoppositeofAmericanFederationEnglish,itscompetitivenessgraduallydecline,marketsharedecreases.AmericanEnglishcompaniesmustwakeuptoalarmbells,examinetheirownshortcomings,improvetheirmanagementlevel,improvetheirtechnicalcapabilities,andtailortheiruniquedevelopmentplanstomarketconditionsandtheirownactualconditions.BasedonthedevelopmentofAmericanEnglishbrandservicedistributionchannel,thispaperexpatiatesonthehistoryofdistributionofAmericanEnglishbrandservice,andshowsthedevelopmentanddifficultiesofthedistributionmodeinthecurrentmarketbystudyingtheorganization,pricesetting,evaluationmechanismandoperationofAmericanEnglishbrandservice.ToinjectnewvitalityintothefuturedevelopmentofAmericanEnglish.Keywords:marketingmanagement;distributionmethods;distributionstaff;awin-winstrategy;SWOT目录1绪论....................................................................................................................６1.1研究背景..................................................................................................６1.2研究意义..................................................................................................６2相关概述............................................................................................................６2.1分销渠道概述..........................................................................................６2.1.1分销渠道的定义...............................................................................６2.1.2分销渠道的结构...............................................................................７2.2分销渠道管理的含义..............................................................................７2.3美联英语简介.....................................................................................
