现代项目管理在汽车产品开发过程中的应用摘要：随着中国汽车制造工业近年来的蓬勃发展，国内汽车产品市场竞争越来越激激烈的、优质的开发新产品成了各汽车零部件供应商的制胜法宝。新产品的成功有利于提高企业的核心竞争力；相反，新产品开发延误将会造成企业的损失，造成技术投入等损失，极大地影响主机厂对企业品牌的认可，严重的更会造成经营危机。本文以江铃汽车股份有限公司为例，吸收国外相关项目管理理论研究成果的基础上，结合国内汽车行业在新品开发过程中的工作特性，建立符合国内汽车新品开发的项目管理理论构架并进行实证分析（研究探讨现代项目管理在汽车新品开发项目的应用），从而形成新品开发项目管理体系实施细则，为后续自主开发项目提供项目管理参考模板。关键词：汽车产品；开发；现代项目管理Abstract:WithChina'sautomotiveindustryinrecentyears,therapiddevelopmentofthedomesticcarmarketcompetitionhasbecomeintenseshock,high-qualitydevelopmentofnewproductsintotheautomotivesupplierholygrail.Thesuccessofthenewproductwillhelpimprovetheenterprise'scorecompetitiveness;Instead,newproductdevelopmentdelayswillcausethelossofbusiness,resultinginlossoftechnicalinputs,etc.,greatlyaffecttheOEMsonbrandrecognition,butwillcauseseriousmanagementcrisis.Inthispaper,JianglingMotorsCorporation,Ltd.,forexample,absorptionofforeign-relatedprojectmanagementtheoryresearchresults,basedonthecombinationofthedomesticautoindustryinnewproductdevelopmentprocess,theoperatingcharacteristics,andestablishingdomesticcarprojectmanagementofnewproductdevelopmenttheoreticalframeworkandempiricalanalysis(studyinvestigatedthemodernprojectmanagementnewproductdevelopmentprojectsintheautomotiveapplications),therebyforminganewproductdevelopmentprojectmanagementsystemimplementationdetailsforthesubsequentself-developmentprojecttoprovideprojectmanagementreferencetemplate.Keywords:automotiveproducts;development;modernprojectmanagement目录前言................................................................................................................................1一、相关理论概述........................................................................................................1（一）项目管理概述.............................................................................................1（二）项目管理的过程.........................................................................................2（三）项目管理的主要内容.................................................................................3（四）项目管理的发展现状.................................................................................4二、国内汽车企业新品开发项目管理的现状及问题................................................5（一）现状与问题.................................................................................................5（二）在我国实施项目管理的方式.....................................................................6三、江铃汽车新品开发现状........................................................................................6（一）江铃汽车股份有限公司简介.....................................................................6（二）江铃汽车新产品开发流程及方法.............................................................7（三）江铃新产品开发过程分析.........................................................................8四、江铃汽车新品开发管理的问题分析..................................................................10（一）中国汽车发展状态............................
