我国网络自制剧运营模式创新研究——以《屌丝男士》为例 工商管理专业VIP专享VIP免费

我国网络自制剧运营模式创新研究——以《屌丝男士》为例摘要互联网快速普及，网民数量激增，WIFI信号区域性覆盖，网络移动终端渐趋多样化，音视频实现跨屏播放、自由分享。多种现象无一不在向我们表明互联网视频时代到来的不可逆转性，互联网专业视频网站将迎来发展的“春天”。互联网视频行业的迅猛发展伴生出盗版、侵权等诸多问题，也加剧了视频网站的竞争。网络自制剧为视频网站带来的巨额回报、可控投放、传播效果等是引进传统电视剧、网络剧所无法比拟的，尤其是视频网站能够根据自制网络剧的投放效果制订是否投拍自制电影计划，以自制剧作为电影的铺垫更是走出了一条运营新路子。然而网络自制剧在得到巨大发展的同时，也仍然暴露出许多问题。基于此，本文以热播网络自制剧《屌丝男士》为例，分析了网络自制剧在生产制作模式、盈利模式、传播模式等三个主要方面的创新和优缺点，并针对网络自制剧发展过程中存在的问题进行了分析。并提出相应对策，以期总结出网络自制剧的独特运营规律，对视频网站今后发展作出建设性提议。关键词：运营模式创新；网络自制剧；屌丝男士ABSTRACTInternetrapidpopularization,proliferate,WIFIregionalcoverage,networkmobileterminalsgraduallydiversification,audioandvideoacrossthescreenplay,freetoshare.AvarietyofphenomenanotshowsustheInternetvideoeraofirreversible,professionalvideowebsitewillusherinthedevelopmentofthe"springabouttheInternet.TherapiddevelopmentofInternetvideoindustryassociatedoutmanyproblems,suchaspiracy,infringement,hasalsoincreasedcompetitionvideowebsite.Networkforhomemadeplayvideowebsitebringhugereturns,controlleddelivery,communicationeffectandsoonisintroducedfortraditionaltelevision,networkdrama,especiallythevideowebsitecanaccordingtotheeffectivenessoftheplaytomakehomemadenetworkwhetherhomemadefilmproject,restingwithhomemadeplays,asthefilmmattingiswalkedoutofanewway.Networkofhomemadeplayatthesametime,however,greatdevelopmenthasalsoexposedmanyproblems.Basedonthis,basedonthepopularnetworkhomemadedrama《thedreamsilkman》asanexample,theoperationmodeofnetworkhomemadeplayinproductionmode,productionmode,profitmode,transmissionmodeofthefourmajoraspectsofinnovationandredeemingfeaturewereanalyzed,Atthesametime,inviewofthenetwork,analyzestheproblemsexistinginthedevelopmentprocessandputforwardthecorrespondingcountermeasures,inordertouniqueoperationruleofhomemadeplay,summedupthenetworktomakeconstructiveproposalsforfurtherdevelopmentofvideowebsites.Keywords:Operatingmodelinnovation;Networkhomemadedrama;Pricksilkman目录摘要.........................................................................................................................................IABSTRACT...............................................................................................................................II绪论.........................................................................................................................................1一、网络自制剧发展概述.........................................................................................................3（一）网络自制剧的概念与分类.....................................................................................3（二）网络自制剧发展现状.............................................................................................3二、网络自制剧运营模式中存在的问题...............................................................................4（一）生产模式中存在的问题.........................................................................................5（二）盈...