专业.专注.学习参考.包头职业技术学院车辆工程系毕业综合技能训练工作报告经济型汽车的购买与决策论文撰写人安成霞系部车辆工程系班级311131学号31113101专业.专注.学习参考.指导教师马志民发任务书日期2013年12月14日目录摘要..................................................................................................................................................................................1前言..................................................................................................................................................................................21消费者购买行为分析..................................................................................................................................................31.1我国汽车行业现状分析.....................................................................................................................................31.2我国汽车发展需求现状.....................................................................................................................................31.2.1参照群体.....................................................................................................................................................41.2.2家庭..............................................................................................................................................................41.2.3角色与地位................................................................................................................................................51.3购买行为分析.......................................................................................................................................................71.3.1节能环保环保型汽车................................................................................................................................71.3.2老年人购车趋势.......................................................................................................................................8专业.专注.学习参考.2汽车购买决策过程......................................................................................................................................................92.1消费者偏好因子分析........................................................................................................................................102.2消费者偏好聚类分析........................................................................................................................................113设企业营销应对策略................................................................................................................................................123.1改进产品设计......................................................................................................................................................133.2丰富品牌内涵......................................................................................................................................................133.3完善售后服务.....................................................................................................................................................144小排量汽车营销环境、策略.........................................................................................................................
