此资料由网络收集而来,如有侵权请告知上传者立即删除。资料共分享,我们负责传递知识。肇庆端砚文化村导游词篇一:中国端砚文化村策划案04.7.29中国端砚文化村策划案广州中地行房产代理有限公司二○○四年四月十二日目录前言...............................................4一、项目自身条件分析..................................51.1项目地块分析....................................51.2项目经济指标....................................71.3项目交通环境....................................81.4项目的SWOT分析................................10二、项目竞争力分析...................................152.1竞争力的分析...................................152.2竞争力的塑造...................................16三、中国端砚文化村的整体项目定位.....................173.1市场形象定位...................................183.2经营行业定位...................................193.3旅游定位.......................................203.4产品类型定位...................................203.5经营群体定位...................................213.6消费群定位.....................................223.7投资群体定位...................................223.8市场租赁价格定位...............................23四、功能规划建议.....................................244.1整体规划建议...................................244.2商场布局原则...................................274.3整体功能体系划分...............................281此资料由网络收集而来,如有侵权请告知上传者立即删除。资料共分享,我们负责传递知识。4.4各商业组团的划分...............................31【第一组团】端砚及文房四宝商品销售功能.........32【第二组团】粤西特色商品销售功能...............34【第三组团】主街(宋都御街)...................36【步行街西主入口广场】.........................38【中心广场】...................................39【东广场】.....................................404.5参考资料.......................................41五、商铺规划设计方案.................................525.1商铺装修建议...................................525.2环境景观方案建议...............................545.3智能化方案建议.................................565.4其他细部规划建议...............................58六、物业价值提升策略.................................626.1经营模式提升...................................626.2主题装修提升...................................676.3管理提升.......................................68七、营销组合策略.....................................707.1租、售比例.....................................707.2产品组合.......................................71八、营销推广策略及部署...............................738.1营销策略.......................................738.2招商策略.......................................768.3价格策略.......................................778.4广告策略.......................................778.5公关策略.......................................798.6推广策略.......................................80九、资金回笼计划.....................................83十、总宣传推广费用预算...............................852此资料由网络收集而来,如有侵权请告知上传者立即删除。资料共分享,我们负责传递知识。结语..............................................87前言感谢贵司提供了一个如此宝贵的合作机会,这是发展商对我司能力的一个肯定。能够全程策划代理这样的全国性知名品牌的项目(中国端砚文化村),我司倍感荣幸,也倍受鼓舞。在接到该项目后,我们就本项目的各方面特性,项目的整体定位,策划包装及租赁代理,立刻...