寿险公司营销员留存率问题研究摘要员工的稳定是一个企业长远而健康发展的基本根基，企业职工大量流失而造成的不稳定性不仅会影响公司的人力资源管理成本，更会给客户留下不良印象，影响公司的经营效益。因此，重视员工的留存率，想尽办法提高该指标，对依靠基层人力投入来创收的公司而言，显得尤为重要。本文将依据寿险公司营销人员留存率的近几年数据研究，分析寿险公司营销人员留存率低的原因，并且分析寿险公司营销人员留存率低应对措施，进而加强寿险公司营销人员留存率低的控制，降低寿险公司的人员流失率，促使寿险公司人力资源的可持续发展。关键词：寿险公司；营销人员；留存率AbstractThestabilityofemployeesisthebasicfoundationofalong-termandhealthydevelopmentofanenterprise.Theinstabilitycausedbythelossofemployeeswillnotonlyaffectthecompany'shumanresourcesmanagementcosts,butalsoleaveabadimpressiononcustomersandaffectthecompany'soperatingefficiency.Therefore,attachingimportancetotheretentionrateofemployeesandtryingtoimprovetheindexareparticularlyimportantforcompaniesthatrelyongrass-rootshumaninputtogenerateincome.Thispaperwillanalyzethereasonsforthelowretentionrateoflifeinsurancecompany'smarketingstaffbasedonthedataresearchofrecentyears,andanalyzetheCountermeasuresforthelowretentionrateoflifeinsurancecompany'smarketingstaff,soastostrengthenthecontrolofthelowretentionrateoflifeinsurancecompany'smarketingstaff,reducetheturnoverrateoflifeinsurancecompany'spersonnel,andpromotethesustainabledevelopmentofhumanresourcesoflifeinsurancecompany.Keywords:lifeinsurancecompany;marketer;retentionrate目录摘要..................................................................II第1章绪论………………………………………………………………………………1第1节研究意义..................................................................................................................2第2节国内外研究现状......................................................................................................2第2章留存率概念及我国寿险营销员留存率的基本现状........................4第1节留存率的概念与计算公式......................................................................................4第2节我国寿险营销员留存率的基本现状......................................................................4第3章寿险公司营销员低留存率现状的原因分析..............................6第1节营销员层面的分析..................................................................................................6第2节企业人力资源管理层面的分析..............................................................................8第3节行业政策层面的分析............................................................................................10第4章提升寿险公司营销员留存率的对策...................................12第1节提高营销员归属感................................................................................................12第2节完善企业人力资源管理各大模块........................................................................12第3节规范保险行业........................................................................................................13结论....................................................................14参考文献................................................................15致谢..................................................................16第1章绪论第1节研究意义员工的稳定是一个企业长远而健康发展的基本根基，企业职工大量流失而造成的不稳定性不仅会影响公...
