投资心理在投资中的影响研究中文摘要：随着时代不断发展，证券市场也得到了快速的发展，以至于证券投资已经成为了人们生活中重要的一个部分。所以，因为投资心理而产生的种种投资行为越来越受到人们的关注。如何引导投资者理性投资，如何去探究投资心理及投资行为的关系，提高证券市场的效率，这早已经成为了研究的课题。由于证券市场的特殊性、波动性与刺激性，高收益伴随着高风险和高冒险。一旦投资失败，则会使个体、群体引起心理变化，甚至波及社会稳定。所以投资者应具备正确科学的投资心理，这样对家庭对社会都是福音。本文以行为金融学为研究理论，分析现在证券投资中常见的心理状态。通过分析投资者的投资行为，对其产生原因进行理论方面的客观分析最后给出了基于行为金融学的行为投资策略。关键词：证券投资行为金融学投资行为心理素质Abstract：Withthecontinuousdevelopmentofthetimes,thestockmarkethasbeentherapiddevelopment,sothatthesecuritiesinvestmenthasbecometheimportantinthelifeofapart.Therefore,becausetheinvestmentpsychologyandproducesavarietyofinvestmentbehaviorhasbeenpaidmoreandmoreattention.Howtoguiderationalinvestment,howtoexplorethepsychologicalinvestmentandinvestmentbehavior,improvetheefficiencyofthestockmarket,whichhasalreadybecomearesearchtopic.Becauseoftheparticularityofthesecuritiesmarket,volatilityandirritation,highyieldwithhighriskandhighadventure.Oncethefailureofinvestment,willmaketheindividual,groupscausedpsychologicalchanges,andevenaffectsocialstability.Therefore,investorsshouldhavethecorrectscientificinvestmentpsychologyonboththefamilyandsociety,thisisthegospel.Basedonthebehavioralfinancetostudytheoreticalanalysisofsecuritiesinvestment,nowcommonpsychologicalstate.Throughtheanalysisoftheinvestmentbehaviorofinvestors,thereasonsforthetheoreticalaspectsoftheobjectiveanalysis.Finally,basedonthebehavioralfinancebehavioralinvestmentstrategies.Keywords:SecuritiesinvestmentBehavioralfinanceInvestmentbehaviorPsychologicalquality目录一证券投资心理与行为...............................................31.1概念........................................................31.2投资心理对投资行为的影响....................................3二行为金融学相关理论...............................................42.1期望理论.....................................................42.2套利限制理论.................................................42.3行为组合理论.................................................5三证券市场中不良投资心理分析.......................................53.1后见之明....................................................53.2过度自信....................................................53.3锚定效应....................................................53.4损失庆恶....................................................63.5后悔厌恶与处置效应..........................................6四影响投资者行为的因素分析.........................................64.1个体因素对投资者行为的影响...................................64.2宏观环境因素对投资者行为影响.................................74.3信息披露因素对投资者行为影响.................................74.4上市公司素质因素对投资者行为影响.............................84.5政策及市场因素对投资者行为影响...............................8五基于行为金融学的行为投资策略.....................................85.1针对个体投资者的投资策略分析.................................85.1.1反向投资策略...........................................95.1.2惯性交易策略...........................................95.1.3成本平均...
