课题名称浅谈现代酒店营销目录摘要..............................................................................3ABSTRACT..........................................................................4第一章绪论.......................................................................51.1选题研究的内容................................................................51.2选题的目的及意义..............................................................51.3研究价值......................................................................51.4国内外研究现状................................................................51.5选题研究方法及思路...........................................................5第二章现代酒店营销的发展过程.....................................................62.1对现代酒店营销的认识..........................................................62.2传统酒店营销的观念的改变......................................................62.2.1旨在满足市场需求的4P理论.................................................62.2.2旨在满足客户需求的4C理论.................................................62.2.3旨在建立客户忠诚度的4R理论...............................................7第三章现代酒店营销市场...........................................................73.1现代酒店营销的市场分析........................................................73.2拓展营销思路,寻找合适的市场..................................................8第四章现代酒店营销模式...........................................................94.1现代酒店营销的现状............................................................94.2现代酒店新型营销模式.........................................................10第五章现代酒店营销现状中存在的问题..............................................10第六章现代酒店营销现状存在的问题解决方案........................................11谢辞.............................................................................11参考文献.........................................................................12摘要随着中国经济的快速发展,它将给酒店业带来重大挑战和发展机遇,并根据实际情况,按照自身的发展规划,在激烈的市场竞争中占据优势。。酒店业营销战略的转变符合社会发展的需要,是人们对服务业高层次要求的体现。中国酒店营销的现状还存在很多问题。例如,营销理念落后,信息化程度需要提高。采用何种方法打破现代酒店管理的困境,制定科学合理的酒店管理方案,更好地参与市场竞争。本文分析了现代酒店管理的现状和符合酒店发展的新营销策略,为酒店的发展找到了合适的途径。关键词:酒店;营销;策略AbstractWiththerapiddevelopmentofChina'seconomy,itwillbringmajorchallengesanddevelopmentopportunitiestothehotelindustry,andaccordingtotheactualsituation,itwillbeinlinewithitsowndevelopmentplan,inordertooccupyanadvantageinthefiercemarketcompetition.Thetransformationofthemarketingstrategyofthehotelindustryisinlinewiththeneedsofsocialdevelopmentandistheembodimentofthepeople'shigh-levelrequirementsfortheserviceindustry.TherearestillmanyproblemsinthecurrentsituationofhotelmarketinginChina.Forexample,themarketingconceptisbackwardandthedegreeofinformatizationneedstobeimproved.Whatmethodsareusedtobreakthedilemmaofmodernhotelmanagement,andthendevelopascientificandreasonablehotelmanagementplantobetterparticipateinthemarketcompetition.Thispaperanalyzesthecurrentsituationofmodernhotelmanagementandnewmarketingstrategiesinlinewithhoteldevelopment,andfindsasuitablepathforh...