麻城菊花旅游发展的现状、问题及对策摘要在中国的文化历史进程中，有很多文字都是描写菊花的，佳句多到无法一一去数，大多都在描写菊花的傲骨和高尚品质。麻城市福田从很好以前就开始发展菊花种植产业化，现在已经在菊花种植方面成为国内的领军产地，是全国三大基地之一，种植面积已经高达每年3万多亩，且收获的菊花都属于品质优良的登记，规模和产量都能排在全国前三名，非常具有菊花种植产地发展的代表意义。本文利用SWOT分析模型，对麻城菊花旅游发展SWOT内容进行了分析，即从优势、劣势、机遇和威胁四方面展开了论述，并针对在菊花种植和发展的过程中目前已经存在的明显问题多措并举提出了切实可行的建议，这样可以为发展特色的麻城菊花旅游起到很好的正面作用。关键词：麻城；菊花旅游；现状；问题；对策；产业联动Thepresentsituation,problemsandCountermeasuresofchrysanthemumtourismdevelopmentinMachengABSTRACTInChinatraditionalculture,withits"chrysanthemumlingshuangandput,westerlydoesnotfall"good"andtheflowersdonotflower"toleranceisendowedwithunyieldingnoblesentiments.MachengCityhasalonghistoryofplantingchrysanthemums,goodquality,plantingareaof30thousandacres,basescaleandproductioncapacityinthetopthree,isoneofthecountry'stopthreechrysanthemumbase.ThispaperusestheSWOTmodeltoanalyzetheadvantagesanddisadvantagesofchrysanthemumofMachengtourismdevelopment,opportunitiesandthreatswereanalyzed,andputsforwardrelevantsuggestionsaimingattheexistingproblemsinthedevelopmentprocess,toprovidereferenceforpromotingthesustainabledevelopmentofMachengtourismchrysanthemum.Keywords:Macheng；chrysanthemumtourism；developmentstatus目录1引言.........................................................11.1研究背景.......................................................11.2研究意义.......................................................11.2.1理论意义.....................................................11.2.2现实意义.....................................................11.3理论回顾.......................................................21.3.1县域经济.....................................................21.3.2产业联动.....................................................22麻城菊花旅游发展现状.........................................32.1麻城菊花品牌化发展.............................................32.2麻城菊花旅游节举办现状.........................................32.3菊花文化节的特点与亮点.........................................42.2.1综合性与集聚性...............................................42.2.2科学性与创造性...............................................42.2.3直观性与艺术性...............................................42.2.4国际性与互动性...............................................42.2.5历史性与现实性...............................................53麻城菊花旅游的SWOT分析......................................63.1优势分析.......................................................63.1.1政策上的优势.................................................63.1.2旅游资源丰富.................................................63.1.3交通方便.....................................................63.2劣势分析.......................................................73.2.1景点分散，景区基础设施较差...................................73.2.2景点级别大都不高，游览内容单一...............................73.2.3缺乏专业人才经营.............................................73.2.4景点的知名度不高，宣传力度不大...............................73.3机会分析.............................................
