句容红掌公司茅山老鹅农产品营销渠道创新研究RESEARCHONINNOVATIONOFAGRICULTURALPRODUCTMARKETINGCHANNELOFMAOSHANOLDGOOSEOFJURONGHONGZHAOCOMPANY摘要本文主要利用市场营销课程内部的相关理论，通过句容红掌公司茅山老鹅农产品营销渠道的建设问题作为基本研究对象，本着坚持理论分析与实践相结合的方法，深入的分析句容红掌公司茅山老鹅农产品养殖基地与生产加工企业了解具有的基本情况，同时采集相关的资料，准备原始的数据模式。之后在结合句容红掌公司茅山老鹅农产品特点，同时依据国内外农产品营销渠道发展的水平与理论动态分析，利用文献分析、对比分析与SWOT分析方法，对于句容红掌公司茅山老鹅农产品的营销现状进行实证分析研究，利用这些问题逐渐的深入分析，提出句容红掌公司茅山老鹅农产品营销渠道建设含有的创新与优化的相关策略。本文还提出了营销渠道的观念的创新理念，提出了构件工商联合销售渠道，开展战略伙伴类型的销售策略，通过持续的核心竞争力大力的支撑渠道等等是本文存在的创新点。虽然本文的优化创新思路维度还是有待于进一步的研究挖掘全面补充与完善，不过文中所阐述的优化与创新思路对于改善句容红掌公司茅山老鹅农产品营销渠道的现状，进一步的增强句容红掌公司茅山老鹅农产品市场竞争力，这些方面具有十分重要的现实指导意义。本文提出的优化与创新句容红掌公司茅山老鹅农产品营销渠道思路逐渐的成本丰富我国地域性农产品营销渠道构建思路开展有效的补充，还可以促进句容红掌公司茅山老鹅农产品营销，将句容红掌公司茅山老鹅农产品农业经济推向更好与更快的方向来发展。关键词农产品；营销渠道；优化与创新研究AbstractThispapermainlyusesthetheoryofinternalbusinessmanagementcourses,throughtheconstructionofJurongMaoshanoldgooseAnthuriumagriculturalproductsmarketingchannelasthebasicresearchobject,withthemethodofadheringtothetheoryanalysiscombinedwiththepractical,in-depthanalysisofJurongagriculturalproductsLtd.MaoshanAnthuriumoldgoosebreedingbaseandproductionandprocessingenterprisestounderstandthebasicsituationoftheatthesametimetocollectrelevantinformation,preparetheoriginaldatamodel.AfterthecombinationofJurongAnthuriumcompanyMaoshanoldgoosecharacteristicsofagriculturalproducts,onthebasisofanalysisofthedevelopmentofmarketingchannelsofagriculturalproductsathomeandabroadandthelevelofthetheoryofdynamic,usingliteratureanalysis,comparativeanalysisandSWOTanalysismethodfortheOrlando,marketingstatusofJurongagriculturalproductsLtd.MaoshanAnthuriumoldgoosewereanalyzedbyempiricalresearch,in-depthanalysisoftheseproblemsgradually,itputsforwardthecountermeasurestoinnovationandoptimizationofJurongcompanywithAnthuriummarketingchannelconstructionofMaoshan'sagriculturalproducts,theoldgoose.Thispaperalsoputforwardtheconceptofmarketingchannelinnovationconcept,proposedmemberFederationofindustryandcommercesaleschannels,tocarryoutstrategicpartnertypesalesstrategy,throughthecorecompetitivenessvigorouslysupportchannelsandsoonistheexistenceofinnovations.Althoughtheoptimizationofinnovativeideasofthispaperaretostudythedimensionofminingfurthercomprehensivesupplementandperfect,butthisarticleintheoptimizationandinnovationofideasforimprovingthestatusoftheJurongcompanyMaoshanAnthuriumoldgooseagriculturalmarketingchannels,enhancethecompanyMaoshanJurongAnthuriumoldgooseagriculturalproductmarketcompetitivenessfurther,haveveryimportantrealistictheseaspectsofsignificance.ThispaperputforwardthemarketingchannelofMaoshanoldgooseagriculturalproductoptimizationandinnovationofJurongAnthuriumcompanygraduallyenrichourcostofregionalagriculturalproductsmarketingchannelconstructionideastocarryouteffectivesupple...
