大数据时代企业财务会计存在的问题及对策摘要：随着我国经济飞速的发展以及新兴科技的出现,新的财务方法、管理方法、经营理念等层出不穷,财务会计是现代企业一项重要的基础性工作，对企业的发展至关重要。保持良好的财务会计习惯是一个企业持续经营的保证，随着新经济社会的不断演变，在当今大经济环境体系下，我国企业财务会计呈现出多元化的特点。对于企业来说，企业产生的经营活动与大数据的发展密不可分，为了提高企业的生产力，企业应当时刻关注大数据。而大数据具有丰富的风格以及很高的执行效率。因此，必须改变企业固有的思维方式，利用大数据的影响力和驱动力，并且结合自己的活动特点，使大数据是合理的有效的。本文首先阐述了大数据与财务会计的相关概念，并分析大数据对财务会计的影响,最后针对已有的研究，提出如何在大数据时代下不断优化财务会计，提高企业经营效率。关键词：大数据时代；财务会计；影响研究ProblemsandcountermeasuresofenterprisefinancialaccountingintheeraofbigdataAbstract:WiththerapiddevelopmentofChina'seconomyandtheemergenceofnewtechnology,newfinancialmethods,managementmethods,businessphilosophyemergeinendlessly.Financialaccountingisanimportantbasicworkofmodernenterprises,whichiscrucialtothedevelopmentofenterprises.Keepingagoodhabitoffinancialaccountingistheguaranteeforthesustainableoperationofanenterprise.Withthecontinuousevolutionoftheneweconomy,facingthecomplexeconomicenvironment,thefinancialaccountingofenterprisesinChinapresentsthecharacteristicsofdiversification.Forenterprises,thebusinessactivitiesgeneratedbyenterprisesareinseparablefromthedevelopmentofbigdata.Inordertoimprovetheproductivityofenterprises,enterprisesshouldalwayspayattentiontobigdata.Bigdatahasrichstyleandhighefficiency.Therefore,wemustchangetheinherentwayofthinkingofenterprises,makeuseoftheinfluenceanddrivingforceofbigdata,andcombinethecharacteristicsoftheirownactivitiestomakebigdatareasonableandeffective.Thispaperfirstexpoundstherelatedconceptsofbigdataandfinancialaccounting,andanalyzesthebeneficialandadverseeffectsofbigdataonfinancialaccountingrespectively.Finally,accordingtotheexistingresearch,thispaperputsforwardhowtocontinuouslyoptimizefinancialaccountingandimproveenterpriseoperationefficiencyintheeraofbigdata.Keywords:Bigdataera;Financialaccounting;Impactresearch目录一、绪论.......................................................................1（一）研究背景............................................................................................................................1（二）研究意义............................................................................................................................1（三）研究方法............................................................................................................................1二、大数据时代财务会计的相关理论...............................................1（一）大数据时代的概念............................................................................................................1（二）财务会计的概念................................................................................................................2（三）大数据时代财务会计的特点............................................................................................2（四）大数据时代企业财务会计的应用....................................................................................2三、大数据对财务会计工作的影响.................................................3（一）财务信息更加多元...
