聚美优品网络营销现状及问题分析目录摘要........................................................................................................................IAbstract...................................................................................................................................II第1章网络营销概述...........................................................................3第2章聚美优品的网络营销现状及存在的问题..................................................................................................................................................42.1聚美优品简介...............................................................................42.2聚美优品网络营销现状分析.................................42.3聚美优品网络营销存在的问题..........................62.3.1营销渠道的管理.......................................................................62.3.2公司与供销商家的关系................................................62.3.3广告问题..............................................................................................6第3章聚美优品网络营销的改进建议......................73.1聚美优品公司公众帐号................................................83.2聚美优品公司特色广告................................................83.3公司特色与用户动态联合.........................................93.4整合营销..........................................................................................10第4章聚美优品公司营销策略实施保障...........114.1.1营销人员培训.......................................................................124.1.2营销人员的激励................................................................124.1.3营销人员的管理................................................................13参考文献.................................................................................................15致谢....................................................................................................................16摘要随着社会的快速发展，网络营销慢慢成为企业发展的主流，中小型企业也渐渐开始重视网络营销，网络营销既为中小型企业带来了很大的发展机会，又给中小型企业带来了很大的营销挑战。在我国的经济发展中，中小型企业做出的贡献是巨大的，但是就目前的实际情况来看，中小型企业在网络营销方面还有巨大的发展空间，也就是说现在中小型企业的网络营销做得还不够。本文通过提出问题解决问题的方式，分析了聚美优品网络营销中存在的问题并提出了相应的改革措施，并对聚美优品开展网络营销的进行了简要分析。关键词：聚美优品；网络营销；策略AbstractWiththerapiddevelopmentofsociety,networkmarketinghasgraduallybecomethemainstreamofenterprisedevelopment,andsmallandmedium-sizedenterpriseshavegraduallybeguntoattachimportancetonetworkmarketing,whichhasbroughtalotofdevelopmentopportunitiesforsmallandmedium-sizedenterprises.Italsobringsgreatmarketingchallengestosmallandmediumenterprises.Intheeconomicdevelopmentofourcountry,thecontributionmadebythesmallandmedium-sizedenterprisesisenormous.However,inviewoftheactualsituationatpresent,thesmallandmedium-sizedenterprisesstillhaveahugespacefordevelopmentintheareaofnetworkmarketing.Thatistosay,thenetworkmarketingofmediumandsmallenterprisesisnotenough.ThispaperanalyzestheproblemsexistinginJumei'snetworkmarketingbyputtingforwardthewaystosolvethem.Putforwardthecorrespondingreformmeasure,andcarryonthebriefanalysistoJumeitocarryonthenetworkmarketing.KeyWords：...
