目录摘要:...........................................................................................................................................................31.绪论.........................................................................................................................................................41.1研究背景及研究意义........................................................................................................................41.1.1研究背景.....................................................................................................................................41.1.2研究意义.....................................................................................................................................51.2研究思路和方法................................................................................................................................51.2.1研究思路.....................................................................................................................................51.2.2研究方法.....................................................................................................................................52、可口可乐人力资源战略的主要内容....................................................................................................62.1人力资源管理战略的构建................................................................................................................62.2人才提拔战略....................................................................................................................................72.3人际关系战略....................................................................................................................................82.4员工培训战略....................................................................................................................................92.4.1提供培训机会.............................................................................................................................92.4.1分享系统培训经验...................................................................................................................102.4.2培训实行分级制.......................................................................................................................103、可口可乐人力资源管理中存在的主要问题.......................................................................................113.1基层销售人员的流失......................................................................................................................113.2.无法把握新生态员工......................................................................................................................114.可口可乐人力资源管理调研分析........................................................................................................124.1调查问卷的目的..............................................................................................................................124.2调查地区和对象选取......................................................................................................................124.3问卷设计..........................................................................................................................................124.4数据...