I摘要营销是每个置身于市场经济环境中的企业都避不开的一个生存、发展工具。尤其是在当前市场需求量大且竞争激烈的3C产品领域，合理完善的营销体系是3C产品出口企业获得发展机遇的重要保障。在当前跨境电商背景下，企业迎来了更大的市场空间机遇，同时也遭遇着激烈的行业竞争。在当前跨境电商发展的时代背景下，发展电子商务成为促进企业对外贸易发展的重要抓手。鉴于此，本文开展关于跨境电商中3C产品的营销策略的探究。具体围绕3C产品企业——金智电子商贸有限公司的营销策略展开研究。全文主要分为四个部分来具体展开。第一部分是引言部分，主要涵盖研究背景与意义、研究内容与方法、文献综述和跨境电商中3C产品的营销概述；第二部分主要涵盖3C产品在企业营销现状及存在的问题分析；第三部分主要从产品方面、价格方面、促销方面、渠道方面、人才方面来提出金智电子商贸有限公司3C产品的营销对策优化。第四部分是总结，对全文的探究进行总结提炼。总而言之，本文通过对金智电子商贸有限公司的3C产品的营销实际情况、营销现状及营销问题等一系列分析，并提出有针对性的解决对策，旨在进一步促进金智电子商贸有限公司3C产品的销售，为当前3C产品行业的跨境电商发展提供借鉴对象。本文的主要创新点在于结合具体的企业案例来探讨跨境电商背景下3C产品的市场营销。关键词:跨境电商3C产品营销策略市场分析IIABSTRACTMarketingisasurvivalanddevelopmenttoolforeveryenterpriseinthemarketeconomyenvironment.Especiallyinthefieldof3Cproductswithlargemarketdemandandfiercecompetition,areasonableandperfectmarketingsystemisanimportantguaranteefortheexportenterprisestoobtaindevelopmentopportunities.Inthecurrentcross-bordere-commercebackground,enterpriseshaveusheredingreatermarketspaceopportunities,butalsoencounterfierceindustrycompetition.Inthecurrenteraofcross-bordere-commercedevelopment,thedevelopmentofe-commercehasbecomeanimportanthandinpromotingthedevelopmentofforeigntrade.Inviewofthis,thispaperexploresthemarketingstrategyof3Cproductsincross-bordere-commerce.Specificallyaround3Cproductenterprises-Jinzhie-commerceCo.,Ltd.marketingstrategyresearch.Thewholepaperisdividedintofiveparts.Thefirstpartistheintroductionpart,whichmainlycoverstheresearchbackgroundandsignificance,researchcontentandmethods,literaturereviewandmarketingoverviewof3Cproductsincross-bordere-commerce;thesecondpartmainlycoversthecurrentsituationandexistingproblemsof3Cproductsinenterprisemarketing;thethirdpartmainlyproposesthatJinzhie-commercehasthefollowingaspects:productaspect,priceaspect,promotionaspect,channelaspectandtalentaspectOptimizationofmarketingstrategiesfor3Cproductsofthecompany.Thefourthpartistheconclusion,whichistheconclusionofthefulltext.Inaword,throughaseriesofanalysisontheactualmarketingsituation,currentmarketingsituationandmarketingproblemsof3CproductsofJinzhie-commerceCo.,Ltd.,andputforwardtargetedsolutions,aimingtofurtherpromotethesalesof3CproductsofJinzhie-commerceCo.,Ltd.,.Themaininnovationofthispaperistodiscussthemarketingof3Cproductsinthecontextofcross-bordere-commercewithspecificenterprisecases.Keywords：crossbordere-commerce3CproductsmarketingstrategymarketanalysisIII目录一、引言..........................................................1（一）研究背景与意义................................................1（二）研究内容与方法................................................2（三）文献综述......................................................3（四）跨境电商中3C产品的营销概述...................................3二、3C产品在企业营销现状及存在的问题分析...............................................4（一）...
