《商务英语书信写作》目录第二章商务业务信函范例...................................................................10第一节资信调查函..........................................................................101.咨询函......................................................................................102.向银行查询新客户资信情况.......................................................103.向客户查询信用及经营情况.....................................................104.带附表的资信调查函................................................................115.资信调查有利回函，并给予建议................................................116.信用调查有利回函，告知敬请放心............................................117.资信调查不利回函，告知管理不善.............................................128.信用调查不利回函，告知经济信用不佳......................................129.表明无法提供确切意见而致歉...................................................1210.请求老客户作为资信证人.......................................................1311.要求对方提供资信资料..........................................................1312.同意试销前的资信要求..........................................................13第二节促销函............................................................................141.传感剃须刀广告海报................................................................142.男用喱宣传海报....................................................................143.香波的报纸广告......................................................................144.便携式小型冰箱宣传册............................................................155.推荐地毯...............................................................................166.推荐替代品............................................................................167.推荐新产品............................................................................178.一般性推销............................................................................179.描述产品...............................................................................1710.写给不经常联系的客户..........................................................1811.推销教育课程.......................................................................1812.推销会议场所......................................................................1913.向老客户推销新产品.............................................................1914.为商贸指南征集广告..............................................................20第三节建立贸易关系.......................................................................201.亲抵进行业务调查..................................................................202.咨询信..................................................................................203.表达建立业务关系的意愿.........................................................214.参观展位后要求建立贸易关系..................................................215.通过自荐信建立商务关系.........................................................216.要求推荐客户........................................................................227.由朋友介绍的公司..................................................................228.从广告中得知客户信息......................................
