大型综合超市建设项目可行性研究报告大型综合超市建设项目可行性研究报告目录第一章总论..............................................................................................11.1项目名称...........................................................................................11.2项目建设单位...................................................................................11.3可研报告编写单位...........................................................................21.4可研报告编制依据...........................................................................21.5研究范围内容...................................................................................21.6项目概况...........................................................................................31.7研究结论及建议...............................................................................5第二章背景及必要性..............................................................................62.1项目提出的背景...............................................................................62.2项目建设的必要性...........................................................................9第三章需求分析....................................................................................113.1西安市宏观商业市场特点分析.....................................................113.2西安超级市场发展趋势与前景分析.............................................123.3项目区市场调研及分析.................................................................133.4项目SWOT分析............................................................................20第四章建设地址及建设条件................................................................214.1建设地址.........................................................................................214.2项目建设条件.................................................................................214.3社会经济状况.................................................................................224.4项目地配套条件.............................................................................23第五章总体方案设计............................................................................265.1发展目标.........................................................................................265.2发展定位.........................................................................................265.3经营策略.........................................................................................305.4项目运营模式.................................................................................32第六章建设方案设计............................................................................336.1设计依据.........................................................................................336.2建设内容.........................................................................................336.3土建方案.........................................................................................346.4无障碍设施建设.............................................................................376.5设备方案.........................................................................................376.6公用辅助工程.................................................................................40第七章节能节水.................................
