知行求索营销人生——成为一名卓越的营销策划师知行求索营销人生1目录前言......................................................................................................................................................21.自我认知...........................................................................................................................................31.1性格分析...............................................................................................................................31.2职业兴趣分析.......................................................................................................................51.3职业锚分析...........................................................................................................................71.4职业能力分析.......................................................................................................................91.4.1扎实的专业知识和技能储备...................................................................................91.4.2策划实施、计划组织能力.......................................................................................91.4.3团队合作、协调执行能力.....................................................................................101.4.4实战能力.................................................................................................................111.5环境分析.............................................................................................................................121.5.1成长环境.................................................................................................................121.5.2教育环境.................................................................................................................121.6综合评价.............................................................................................................................131.7自我认知总结.....................................................................................................................132.职业认知.........................................................................................................................................142.1就业环境分析.....................................................................................................................142.1.1国家政策.................................................................................................................142.1.2社会就业趋势.........................................................................................................152.2职业分析.............................................................................................................................172.2.1行业分析.................................................................................................................172.2.2岗位任职资格.........................................................................................................192.2.3岗位工作特点.........................................................................................................202.2.4岗位薪资待遇.........................................................................................................212.3生涯人物访谈.............................................................................................
