企业财务竞争力的评价研究VIP免费

四川大学锦城学院本科毕业论文企业财务竞争力的评价研究企业财务竞争力的评价研究专业：财务管理学生：刘佳莉指导老师：李太后摘要企业核心竞争力中，核心技术对企业起到决定性作用，外在表现在企业核心产品当中，而财务竞争力作为企业内部管理的核心支柱，通过财务方面为企业提供竞争优势，使企业获得更强的发展动力，对企业竞争力也将产生深远影响。关键词：核心竞争力财务竞争力财务战略财务能力财务竞争力指标I四川大学锦城学院本科毕业论文企业财务竞争力的评价研究FinancialcompetitivenessMajor:FinancialManagementStudent:LiuJialiSupervisor:LiTaihouAbstract:EnterpriseCoreCompetenceandcoretechnologyplayadecisiveroleinenterpriseandexternalperformanceintheenterprise'scoreproducts,andfinancialcompetitivenessasakeypillarofenterpriseinternalmanagementthroughfinanceforenterpriseswithcompetitiveadvantages,makeenterprisemorestrongdevelopmentmomentumwillalsohaveafar-reachinginfluenceonenterprisecompetitiveness.Keywords:ThecorecompetenceoffinancialcompetitivenessofthefinancialstrategyoffinancialcapabilityII四川大学锦城学院本科毕业论文企业财务竞争力的评价研究1.导论..............................................................11.1选题背景及意义.....................................................11.2国内外研究现状..................................................11.2.1国外企业竞争力理论研究........................................11.2.2国内企业竞争力理论研究.......................................21.3写作思路...........................................................32.企业财务竞争力概述................................................32.1财务竞争力定义.....................................................32.2财务竞争力特征.....................................................41.2.1财务竞争力是一种战略性的财务能力..............................41.2.2财务竞争力具有竞争意识........................................41.2.3财务竞争力的目的是为企业创造价值..............................53企业财务竞争力评价方法............................................53.1专家打分法.........................................................53.2熵权系数法.........................................................53.3因子分析法.........................................................64.企业财务竞争力评价指标体系的构建.................................64.1基本原则...........................................................64.2企业财务竞争力评价的具体指标体系...................................64.2.1.盈利能力指标.................................................64.2.2资本安全能力指标..............................................74.2.3资本营运能力指标..............................................74.2.4研究开发能力指标..............................................84.2.5智力资本和无形资产规模指标....................................84.2.6市场开拓能力指标..............................................94.2.7社会责任指标..................................................94.3个案分析—同仁堂和太极集团的核心竞争力的比较.....................104.3.1个案选择.....................................................104.3.2公司简述................................................94.3.3成因分析—管理的视角.........................................114.3.3结果分析—财务的视角.........................................125.提高企业财务竞争力的对策建议.....................................155.1把握宏观环境的变化趋势............................................155.2加强风险意识，建立有效的风...