..健身会所企划方案商业计划书..目录1、背景概述：..............................................................32、市场分析................................................................42.1市场概述：...........................................................42.2市场细分：...........................................................42.3目标市场选择.........................................................62.4产品定位.............................................................73、竞争分析：...............................................................73.1竞争环境分析：.......................................................73.2竞争对手分析：.......................................................83.2.1浩泰健身俱乐部（................................................83.2.2格林豪森英派斯..................................................83.2.3中体倍力健身俱乐部某店..........................................93.2.3某瑞志城建健身俱乐部...........................................103.3某市健身俱乐部存在的问题：......................................................................................113.3.1缺少专门的经营管理人才......................................................................................113.3.2管理模式滞后..........................................................................................................113.3.3人力资源管理亟待加强..........................................................................................123.3.4缺乏市场调查、分析和研究，盲目上马..............................................................133.3.5营销手段单调..........................................................................................................134、公司概况..................................................................................................................................154.1会所简介：......................................................................................................................154.1.1健身区：...............................................................................................................154.1.2SPA区：................................................................................................................164.1.3游泳池：................................................................................................................164.1.4商务区：................................................................................................................164.2公司的地理位置优势：...................................................................................................174.3公司的使命......................................................................................................................184.4公司的宗旨.......................................................................................................................185、公司战略：..............................................................................................................................185.1总体战略：.......................................................................................................................185.2发展战略：.......................................................................................................................185.2.1初期...........................................................
