M9Unit5InsideadvertisingWRITING说教材Unit5Writing(1)SB47-48UsingLanguage听力材料由三则广播广告组成。（鞋，节水和广播电台为主题）其后的写作部分的练习是模仿设计广告，要求以鞋，节水或广播电台为主题，但针对不同的目标人群。（教参P138samplewriting）Writing(2)WBP89ReadingDoesFoodAdvertisingHaveAnEffectOnObesity?WritingWriteanadvertisementthatencourageschildrentoeatasensibledietandexerciseregularly.说思路Unit5WRITINGSB47-48UsingLanguageListening&WritingWritingAreAdvertisementsbeneficial?1.听力练习后模仿写广播广告。充分利用教材并适当拓展，激发学生的思维，提高学生写作兴趣。2.再引到同一话题的高考模拟写作，（Areadvertisementsbeneficial?)提高课堂的实效性。说过程TeachingProceduresListening(SBP47)Listening1)Listentothethreeradioadvertisements.2)Askthestudentstofinishtheexercises.3)Checktheanswers.Ad1A:Coolshoes!B:Thanks.TheyareSuperstars.A:Expensive?B:Notatall.Superstarshavegreatstylesatreasonableprices.A:ButIhavebigfeet.B:Noproblem.Superstarscomeinallsizes….Writing(SBP48)Writing1)Handoutcopiesofthelisteningscriptsandsamplewritings.（教参138）2)Discussthetechniquesusedincreatingadvertisements.Whatmakesagoodad?creativepowerfulhumorousimpressiveattractive…someexamples1.Ad2Stopsingingintheshowerbecauseitmakesyoustaylongerbesidesyoursingingisterrible.2.SamplewritingA:…Oh,bytheway,Iloveyou.B:Savewaterandthewholecitywillloveyou.someexamples3.Samplewriting…Comfortable?IfeellikeayounggirlwhenIamwearingSuperstars.Havealookatthefollowingadsandenjoyourselves.Moreexamples,moreideas.Weightreduction&fitnesscompanySomemoreexamples.i-Pod…I’myourfatherLifeisprecious.Usethezebracrossing.Youwon’tbesorryyoulistenedtous.Youwon’tbesorryyoulistenedtous.Writing(SBP48)Writing1)Handoutcopiesofthelisteningscripts.2)Discussthetechniquesusedincreatingadvertisement.3)Studentscomposetheirownads.4)Presentation.Part1ImprovingwritingvialisteningUnit5WRITINGPart2.同一话题的高考模拟写作（Areadvertisementsbeneficial?)Unit5WRITINGOrganization（谋篇布局）Expression（遣词造句）Coherence（连贯性，条理性）Whatmakesagoodcompositioninanexam?OrganizationOpeningBodyEndingExpressionproperconcisevividspecific…通过一些练习来使学生体会写作中表达的准确及灵活多样。Replacetheunderlinedwords.Usethewordsfromthetexttohelpyou.1.Theteachertoldusthatschoolwouldbeclosedforonedaynextweek.(informed)2.Wehaveadesiretobecomegoodcitizens.(respectable/worthy)3.AdvertisingcigarettesisnotallowedinChina.(isbanned)4.WehearadvertisementsontheradioandseethemontheInternet.(comeacross/runinto/notice/discover)…1.Inourdailylivestherearesomanymessagesfromadvertisers,itisimportanttounderstandhowadvertisementswork.Withsomanymessagesfromadvertisersfillingourdailylives,itisimportanttounderstandhowadvertisementswork.(ReadingSB43)Rewritethesentencesandmakethembetter.2.Advertisersworryabouttheexpense,andtheymustconsiderwhichmediaaremostappropriatefortheirproduct.Aswellasworryingabouttheexpense,advertisersmustconsiderwhichmediaaremostappropriatefortheirproduct.(P43Reading)3.Somepeoplethinktelevisionadvertisementsareresponsibleforchildhoodobesity,butothersdon’t.Thereismuchdebate,however,aboutwhethertelevisionadvertisementsareinanywayresponsibleforchildhoodobesity.(P89Reading)…通过一些练习来使学生体会如何表达得更生动。Evensomeofcasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.(SBP42Reading)Walking做定语，表示“移动的，活动...
