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乐游创业计划安徽工业大学乐游创业团队2012年2月目录第一章、执行总述1.1公司·········································41.2市场概述·····································51.3发展战略·····································61.4财务预测·····································61.5融资金额与资本输出···························71.6投资亮点·····································7第二章、乐游产品与服务2.1乐游旅游产品介绍····························8第三章、公司概况与管理3.1公司概况····································113.2公司组织结构································113.3公司结构····································123.4公司管理····································123.5团队介绍····································19第四章、市场与竞争4.1市场分析····································214.2竞争分析····································244.3保护优势····································27第五章、战略与营销策略5.1战略········································305.2营销策略····································31第五章、财务预算6.1财务报表····································396.2投资与融资计划······························406.3财务预算····································42第七章、机遇与风险7.1机遇········································467.2风险及应对措施······························46第八章、资本运营与退出模式8.1资本运营模式································498.2资本退出模式································51第九章、附录9.1国家法规····································539.2图片········································53第一章执行总述1.1公司1）公司简介乐游旅游有限公司，公司概况：乐游旅游有限公司成立于2013年，注册资金100万，初期员工18名，是一家融度假、观光、餐饮、修学为一体的旅游公司。公司文化：公司以“读万卷书，行万里路”为主题，号召“年轻人就要看世界”，秉承“专注旅游，用心服务”的原则，致力于为广大驴友提供高品质个性化的旅游产品服务。公司主要产品：文化旅游产品，观光旅游产品，度假旅游产品，商务旅游产品，宗教旅游产品，节日特色线路远景目标：公司发展初期瞄准校园文化旅游在我国发展尚未成熟这一商业契机，率先在东部沿海地区依托丰富的旅游资源开展校园文化—地域文化一日游等短距离旅游项目，迅速抢占市场份额，同时积累经验和资本；中期在前调查期基础上，进一步开拓市场，扩大旅游地区范围并开发新线路，着手中短距离旅游项目的经营；后期根据市场分析，丰富海内外旅游路线，并借助于自身掌握的客源优势和对游客需求的了解，向旅游产业链的上下游拓展，加紧产业链整合，真正建成集旅游-交通-住宿-餐饮一体的旅游企业，实现公司向集团化发展的战略规划。2）产品与服务...