酒店促销员上岗前培训教材一、促销员应具备的能力..............................................................................................................2㈠、亲和力..............................................................................................................................2㈡、适应力..............................................................................................................................2㈢、高超的语言运用能力.......................................................................................................2㈣、竞争力..............................................................................................................................2㈤、良好的心理素质..............................................................................................................3二、促销员的定位及职责..............................................................................................................3㈠、促销员角色定位..............................................................................................................3㈡、促销员的职责..................................................................................................................4三、促销员行为规范......................................................................................................................5㈠、仪容规范..........................................................................................................................5㈡、言行规范..........................................................................................................................5㈢、服务规范..........................................................................................................................6㈣、心态规范..........................................................................................................................9四、促销员管理规章制度..............................................................................................................9五、品牌知识................................................................................................................................11㈠、华夏长城干红.................................................................................................................11㈡、龙徽葡萄酒....................................................................................................................12㈢、红星二锅头....................................................................................................................13㈣、夜光杯葡萄酒................................................................................................................14㈤、加路威洋酒....................................................................................................................15㈥、孔乙己花雕酒................................................................................................................15六、促销程序................................................................................................................................15㈠、进入陌生场地前的准备工作.........................................................................................15㈡、进入场地后.......................................................................................................
