Unit2BrandsPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals20points,onepointforeachsentence.1Abrandcanbeaname,atermorasymbol.Itisusedto_______C_______aproductfromcompetitors’products.AdifferBcompeteCdifferentiateDcompare2Brandsshouldaddvaluetoproducts.It’sa_______B________effectwherebyoneplusoneequalsthree.AenergyBsynergyCcoordinationDcollaboration3Thebetter-knownthebrandname,themorepeoplewantto___D____it_______.Acopy…offBsend…offCbreak…offDrip…off4InthepastCalvinKleintookarelativelypassive________A_______tothecounterfeitproblem.AapproachBmethodCwayDmode5Butassalesandbrand_______B_________haverisen,CalvinKleinhasbecomeanincreasinglypopulartargetforAsianandEuropeancounterfeiters.AimageBawarenessCmanagementDloyalty6I’mworriedaboutthesalesoftherangeoffragranceswe________D________twoyearsago.AsoldBmountedCimpoundedDlaunched7Theadvertstated–jokingly–that7millionpointswereneededforsomeoneto______B______thejet.AdeclareBclaimCannounceDspecify8Abusinessstudent,JohnLeonard,intendstotakePepsiColato________B_______regardingthepromotionbecausehethinkstheyshouldgivehimtheprize.AhomeBpoliceCschoolDoffice9Customershavebecomelessloyaltobrandsandaremorewillingto______D______tolower-pricedcoffeeproducts.AtradeinBtradeforCtradeupDtradedown110Itis_______C_________asanexclusivegroundcoffeeforgourmets.AproducedBmadeCpromotedDsold11Thankyouforthe_______A______orderofFebruary2for28,800raincoats.AcaptionedBcaptioningCtocaptionDcaption12YourorderwillbereadyforshipmentbyFebruary28andbepacked_____C____seaworthycontainers.AbyBthroughCinDwithin13Ourraincoatsarenowpackedinapolythenebageachandtheninacardboardbox,12dozen_______D_______acarton,AinBatCbyDto14Eachcartonis______C______withapolythenesheetandsecuredbyoverallstrapping.AliningBlineClinedDtoline15Inaddition,thepackingislight____B____weightandthereforeeasytohandle.AtoBinCatDfor16Sinceapolythenebagisusedforeachraincoat,itisattractiveand_____A____forwindowdisplay.AallreadyBalreadyCallreadinessDreadiness17______B______regardtopackingincartonsforyourorder,wewouldliketogiveyouourcommentsasfollows.AAsBWithCForDAt18Cartonslinedwithplasticsheetscanbewellprotected______A______moisture,fortheycanbesecuredbyoverallstrapping.AagainstBforCbyDthrough19Sincethetraceofpilferageis_____C______moreevident,itiseasiertofileaclaimagainsttheinsurancecompany.AmanyBlotCmuchDfewer20Therefore,cartonsareconvenient______B______handleandquitesuitableforoceantransportation.AforBtoCbyDin2PartIIPhraseTranslationDirections:Directions:Thereare20Chinesephrasesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,onepointforeachphrase.1国际品牌internationalbrand2民族品牌nationalbrand3品牌商品brandedgoods4品牌管理brandmanagement5高档品牌upmarketbrand6经典品牌classicbrand7品牌知名度brandawareness8品牌形象brandimage9品牌忠实brandloyalty10品牌延伸brandstretching11物有所值cost-effective12公司战略corporatestrategy13许可权利licensingright14时装设计师fashiondesigner15快餐公司fastfoodcompany16广告宣传活动advertisingcampaign17研磨咖啡groundcoffee18市场份额marketshare19消费者调查consumersurvey20细分市场marketsegment3...
