农家乐创业商业计划书1农家乐创业计划书（乡村旅游）农家乐创业商业计划书2目录1．执行总结............................................................71．1公司介绍............................................................71．2服务介绍............................................................81．3市场营销管理........................................................91．4财务预测............................................................92.产品服务介绍：........................................................102.1目标人群与对应的产品与服务.............................................102.2业务开展详细介绍................................................123.公司战略：..........................................................133.1使命：更自然、更快乐、更美好..........................................133.2战略目标：成为新兴的新农人农场服务行业的领跑者..................................................133.2.1第一期目标：..........................................................农家乐创业商业计划书3133.2.2第二期目标：..........................................................143.2.3第三期目标：..........................................................144.市场机会分析........................................................154.1目标市场............................................................154.2顾客消费准则.........................................................174.3销售策略............................................................174.4竞争分析............................................................185.市场营销............................................................205.1销售策略与目标........................................................205.2价格策略............................................................205.2.1撇脂定价法+渗透定价................................................205.2.2定价依据............................................................215.2.3“新农人”项目定价清单...............................................225.3促销策略............................................................235.3.1短期的促销策略：.....................................................235.3.2长期的促销策略：.....................................................24农家乐创业商业计划书46.经营管理............................................................266.1企业的经营管理.......................................................266.1.1含义............................................................266.1.2主要内容..........................................................266.1.3基本任务............................................................276.2人力资源管理........................................................276.2.1员工甄选与聘用......................................................276.2.2绩效管理..........................................................296.2.3薪酬管理...........................................................29（1）、薪酬的激励作用.....................................................296.3企业选址.....................................................366.4企业发展环境.....................................................377.管理体系.....................................................377.1公司性质及宗旨.....................................................377.2组织结构.....................................................377.3部门职责..................................
