1南虎口村“快乐农夫”农家乐旅游建设项目建议书2目录第一章、前言...................................................................................................................................4第二章、项目概况...........................................................................................................................42.1、农家乐旅游发展概况.....................................................................................................42.1.1、国外农家乐发展概况.........................................................................................42.1.2、国内农家乐发展概况.........................................................................................52.2、开发目的.........................................................................................................................62.3、成功因素.........................................................................................................................6第三章、南虎口村开发条件分析...................................................................................................63.1、区位条件良好.................................................................................................................63.2、交通条件便利.................................................................................................................73.3、旅游资源丰富.................................................................................................................73.4、政策环境优越.................................................................................................................7第四章、市场分析...........................................................................................................................74.1、市场潜力.........................................................................................................................74.2、消费群体.........................................................................................................................84.3、市场环境.........................................................................................................................84.3.1、政治方面.............................................................................................................84.3.2、经济方面.............................................................................................................94.3.3、社会因素.............................................................................................................9第五章、产品分析.........................................................................................................................105.1、农家乐旅游发展的特点...............................................................................................105.2、产品特色优势...............................................................................................................105.3、价格优势.......................................................................................................................115.4、经营模式优势...............................................................................................................11第六章、开发对策.........................................................................................................................116.1、...
