M 9 Unit 5Inside advertising WRITING说教材Unit 5 Writing (1) SB 47-48 Using Language 听力材料由三则广播广告组成。（鞋，节水和广播电台为主题）其后的写作部分的练习是模仿设计广告，要求以鞋，节水或广播电台为主题，但针对不同的目标人群。（教参 P138 sample writing ） Writing (2) WB P89 Reading Does Food Advertising Have An Effect On Obesity? Writing Write an advertisement that encourages children to eat a sensible diet and exercise regularly.说思路Unit 5 WRITING SB 47-48 Using Language Listening & Writing Writing Are Advertisements beneficial?1. 听力练习后模仿写广播广告。充分利用教材并适当拓展，激发学生的思维，提高学生写作兴趣。 2. 再引到同一话题的高考模拟写作， （ Are advertisements beneficial?) 提高课堂的实效性。说过程Teaching Procedures Listening (SB P 47) Listening 1) Listen to the three radio advertisements. 2) Ask the students to finish the exercises. 3) Check the answers.Ad 1 A: Cool shoes!B: Thanks. They are Superstars.A: Expensive?B: Not at all. Superstars have great styles at reasonable prices.A: But I have big feet.B: No problem. Superstars come in all sizes…. Writing (SB P 48) Writing 1)Hand out copies of the listening scripts and sample writings. （教参 138 ） 2) Discuss the techniques used in creating advertisements. What makes a good ad? creative powerful humorous impressive attractive…some examples 1. Ad 2 Stop singing in the shower because it makes you stay longer besides your singing is terrible. 2. Sample writing A:… Oh, by the way, I love you. B: Save water and the whole city will love you.some examples 3. Sample writing … Comfortable? I feel like a young girl when I am wearing Superstars. Have a look at the following ads and enjoy ourselves. More examples, more ideas.Weight reduction & fitness company Some more e...
