Warming upAdvertisingWhere can we find advertisements
on TV; over the radio; on the Internet; in newspapers; on posterseverywhere(in the media)Why are advertisements so popular
• increase sales ---reduce the prices• make the right decision• introduce new products• make…aware of---spread; change; improvefunctions;help ina variety of wayscomprehendingMake notes about what you have just read under the following headings
Who advertises
businesses, individuals, organizations and associations
Why do they advertise
They want to sell something or to inform or educatethe public
Where do they advertise
On TV and radio, in magazines and newspapers (alsoon clothes, billboards, at snorts fields, on buses andtrains, at bus and train stations and many other places
How do they decide where to advertise
