《移动营销》课程教学大纲一、课程的性质和目标.........................................................2二、授课对象及要求...........................................................2三、课程的教学目标...........................................................2四、教学的内容与要求.........................................................5项目一移动营销认知.......................................................5（一）教学要求.....................................................5（二）重点与难点...................................................5（三）课时分配.....................................................6（四）教学内容.....................................................6（五）综合实训.....................................................6项目二移动营销平台搭建...................................................6（一）教学要求.....................................................6（二）重点与难点...................................................7（三）课时分配.....................................................7（四）教学内容.....................................................8（五）综合实训.....................................................8项目三移动广告...........................................................8（一）教学要求.....................................................8（二）重点与难点...................................................9（三）课时分配.....................................................9（四）教学内容.....................................................9（五）综合实训.....................................................9项目四二维码营销与 H5 营销...............................................10（一）教学要求....................................................10（二）重点与难点..................................................10（三）课时分配....................................................11（四）教学内容....................................................11（五）综合实训....................................................11项...
