Unit 5 Buying and SellingLesson 29 How to Push a ProductWarm-up1Presentation21. What is important for pushing a product?2. If you had your own product to sell, how would you push it?Warm-upThink about it• If it’s a push-pin, you may be really pushing it.• But if you’re pushing a product, you are trying to sell it. push-pinpush a product图钉推销产品PresentationLearn some new words• Do you how to push a product?By creating an adBy going to trade shows and present your product.By using samples and good deals.createadsamplegood deals创作广告样品优惠Do you know how to create a good ad?If you want to create a good ad, you must study your customers and catch their eyes. An excellent ad can make your product stand out.customercatch one’s eyesstand out顾客吸引眼球脱颖而出Trade shows If people come to trade shows, they have an interest in similar products.have an interest in对 ······ 有兴趣Offering samples and deals will get you more customers.In a word, these suggestions can make your products shine, good quality is the most important thing. You will surely succeed.offershinesurelysucceed提供闪耀当然成功Read the lesson and write true (T) or false (F).1. Making your product is just half the battle.2. There are only three ways to push a product.3. Customers learn the advantages of a product by using it.4. Only excellent advertising can help you succeed.TFTFComplete the passage with the correct forms of the words or phrases in the box.customer similar offer excellent stand out catch one’s eyeIt’s not easy to make your product succeed. Because there are always______ products on the market, you have to put in more effort. You should choose specific ________, then create a perfect ad to __________________. When they buy your product, ______ them good service. Remember, _______ advertising will always make your product __________.similarcustomerscatch their eyeofferexcellentstand outHomework: 假如你是一名推销员，你是如何推销你的产品呢？根据右面表格中的内容，用 70 个词左右的短文向你的顾客简要介绍你的产品——毛衣。产地 上海面料 羊毛价格 150-200 元 / 件用途 保暖特点柔软，舒适，各种颜色，尺寸齐全，式样时髦书面表达
