目 录6.市场策划方案.........................................................................................................................................................56.1定位背景及思路.............................................................................................................................................56.2项目定位.........................................................................................................................................................66.3目标消费群体定位.......................................................................................................................................156.4功能布局及业态比例初步建议...................................................................................................................206.5档次定位.......................................................................................................................................................256.6商户组合策略...............................................................................................................................................306.6.1拟定不同业态的分布和面积...................................................................................................................306.6.2拟定商品品牌及区域位置和面积...........................................................................................................416.6.3拟定实用面积和分摊比例.......................................................................................................................426.7市场策划及营销方案建议...........................................................................................................................436.8目标商户.......................................................................................................................................................496.9主力商户的位置及确定.......................................................................................................
