厦门房地产 xx 项目策划报告目录壹、市场篇.........................................................................................................1一．厦门市房地产形势.................................................................................1二．客层来源.................................................................................................2貳、分析篇.........................................................................................................3一．厦门市高层房地产分析.........................................................................3二．厦门目前高层的现状.............................................................................3三．酒店式公寓的现状.................................................................................4四．市调个案分析.........................................................................................5叁、产品篇.........................................................................................................6一．项目概况.................................................................................................6二．项目经济技术指标.................................................................................6三．项目周边配套情况.................................................................................6四．项目 SWOT 分析.....................................................................................7五．产品定位.................................................................................................8六．产品定价.................................................................................................9肆、行销篇.......................................................................................................11一．总体策略................................................................................................11二．价格策略................................................................................................11三．行销通路...............
