目录目录................................................................................................................................................................1第一部分 旅游业发展战略目标..................................................................................................................1第一章、旅游业宏观分析........................................................................................................................2第二章、 旅游业发展战略......................................................................................................................2一、战略思想.........................................................................................................................................2二、总体战略目标.................................................................................................................................2三、阶段性目标.....................................................................................................................................2四、战略指标体系.................................................................................................................................3第二部分 旅游目的地营销..........................................................................................................................3第一章、 市场分析与预测......................................................................................................................3一、市场现状分析.................................................................................................................................3二、市场预测.........................................................................................................................................3三、市场细分.........................................................................................................................................4第二章、旅游产品............................................................
