Banner设计分析报告PPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.ofwww.ihush.com116PPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.什么是banner呢？？？可以是网站页面的横幅广告，也可以是游行活动时用的旗帜，还可以是报纸杂志上的大标题。Banner主要体现中心意旨，形象鲜明表达最主要的情感思想或宣传中心。Banner设计分析报告ofwww.ihush.comBanner设计分析报告PPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.216如何制作banner呢？？？of316www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.设计之前累积分析需求搜集资料借鉴学习分析文案设计思考Banner设计分析报告of416设计内容元素布局创意造型色彩风格空间主次搭配表达趣味性度的掌握www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.Banner设计分析报告ofwww.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.516Banner设计分析报告举个例子:元素：审题后能想到什么？色彩主要偏暖色，田园风格，周末、家、小熊、居家饰品、食品……布局：通过搜集到的元素，开始设计创意：比如小黑板的创意，这样就能提示，周末在家也能悠闲逛街ofwww.ihush.comBanner设计分析报告PPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.616如何让信息易发现？7of16www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.Banner设计分析报告of8of16www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.Banner设计分析报告ofwww.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.916Banner设计分析报告我带大家来找茬！~~~10of16www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.案例一AfterBefore优点：图形字体布局可以，加了抢购按钮缺点：不注意细节和文字的排版，一团文字看起来比较纠结Banner设计分析报告11of16www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.案例二优点：有字体特效的意识缺点：字体特效没有达到想要表达的效果AfterBeforeBanner设计分析报告12of16www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.案例三优点：辅助图形衬托缺点：杂乱无章，特别散，不知道哪个是重点AfterBeforeBanner设计分析报告13of16www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.案例四优点：折扣明显缺点：没有层次感品牌不突出AfterBeforeBanner设计分析报告14of16www.ihush.comPPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.案例五优点：sorry，木有发现缺点：色彩、文字、版式都有问题AfterBeforeBanner设计分析报告ofwww.ihush.comBanner设计分析报告1516ENDofTHANKYOU！PPTIsProudlyPoweredByyoyo.zhaoYoyo.zhao@ihush.comCopyright©2012ihushUED.AllRightsReserved.1616
