跨文化商务沟通 Chapter 1 The Nature of Intercultural Communication Questions 1. The united states has long been called a melting pot. what does this term mean? The term "melting pot" means a sociocultural assimilation of people of differing backgrounds and nationalities; the term implies losing your ethnic differences and forming one large society. 2. What does it mean for a firm to be global? When a firm is referred to as being global, it means that the corporation is producing and marketing products in numerous parts of the world. 3. Give examples of how products have been globalized. For an example of how products have been globalized but have maintained the status quo of the area to which they were introduced, students should be instructed to consult such references as Axtell's books and Adv ertising Age, which covers new marketing ventures of corporations. A comparison should be made between how the product selected is marketed in the U.S. and in a foreign country. 4. Explain the differences between norms, roles, rules, and networks. Norms are culturally ingrained principles of correct and incorrect behaviors that, if broken, carry a form of overt or covert penalty. Rules are formed to clarify cloudy areas of norms. A role includes the behavioral expectations of a position within a culture and is affected by norms and rules. Networks are formed with personal ties and involve an exchange of assistance. 5. Defined a subculture and give examples of U.S. subcultures. Subcultures are groups of people possessing characteristic traits that set them apart and distinguish them from others within a larger society. Examples of subcultures in the U.S. include senior citizens, baby boomers, Latin Ame...
