目 录 1 项目综述 ................................................................................................................... 2 1 .1 项目背景 ......................................................................................................... 2 1 .2 项目名称 ......................................................................................................... 2 1 .3 项目内容 ......................................................................................................... 2 1 .4 项目预期社会效益和经济效益 ..................................................................... 3 2 公司概况 ................................................................................................................... 5 2 .1 公司宗旨 ......................................................................................................... 5 2 .2 战略目标 ......................................................................................................... 5 3 市场分析 ................................................................................................................... 6 4 营销策略 ................................................................................................................... 7 4 .1 宣传方式 ......................................................................................................... 7 4 .2 促销 ................................................................................................................. 7 4 .3 分送 ................................................................................................................. 8 4 .4 售后 ................................................................................................................. 8 4 .5 预期营运模式 ................................................................................................. 8 5 风险分析及对策 ......................................................
