OPPO 公司的商业模式和营销策略研究【摘要】在现今这个信息产业快速发展的大环境下，由于我国人口众多，因此我国也成为了该时代背景下需求最大的手机市场。虽然我国的国产手机品牌相比于其他国家较多，但发展却有些不尽人意，和国外的一些大品牌手机（苹果、三星等）相比还是有很大的差距，OPPO 若要在这竞争白热化的市场中崭露头角，抢占市场占有率，就要对自身的商业模式和营销策略进行深入的研究与分析，并进行创新和加以改进。本文首先对商业模式和营销策略的相关理论进行研究与整理，介绍了OPPO 公司的简介及其现状，同时利用画布模型对其商业模式进行研究与分析，并利用 4Ps 营销理论进一步分析了 OPPO 的营销策略，通过以上的分析与整理总结出了目前 OPPO 所面临的问题，并提出了一些解决措施和意见。旨在对OPPO 公司的商业模式和营销策略作进一步的创新和改进，希望借此可以给OPPO 和其相关的企业带来新的想法，进而帮助企业完善与创新其商业模式，并推动企业的快速成长。【关键词】OPPO 公司 商业模式 营销策略 4Ps 理论Research on OPPO's business model and marketing strategy [Abstract]In today's rapid development of the information industry, due to China's large population, China has become the most demanded mobile phone market in the context of this era. Although there are more domestic mobile phone brands in China than in other countries, the development is somewhat unsatisfactory, and there is still a big gap compared with some foreign brands of mobile phones (Apple, Samsung, etc.). OPPO wants to compete in this to emerge in a fierce market and seize market share, it is necessary to conduct in-depth research and analysis of its own business model and marketing strategy, and innovate and improve it.This article first studies and sorts out the relevant theories of business models and marketing strategies, introduces the introduction and current status of OPPO, and uses canvas models to study and analyze its business models, and further analyzes OPPO marketing using ...
