电子商务环境下“盲盒经济”的网络营销策略-以北京泡泡玛特贸易有限公司为例【摘要】随着互联网技术的迅猛发展，网络设施的日趋完善，营销渠道也日益多样。中小企业为减少企业经营成本，也为提高知名度，增加销售利润，寻求在电子商务环境下构建适合自身条件的营销体系，试图从网络营销策略中获益。而依赖着网络营销拔得头筹的“盲盒经济”正是值得中小企业借鉴的典型，本文则以其中的泡泡玛特公司为例探究其网络营销的优势与不足，为广大中小企业提供参考。【关键词】电子商务；网络营销；盲盒经济The Network Marketing Strategy of "Blind Box economy" under the Environment of Electronic Commerce. -take Beijing Popmart Trading Co., Ltd as an example【Abstract】With the rapid development of Internet technology, network facilities are becoming more and more perfect, and marketing channels are becoming more and more diverse. In order to reduce operating costs, increase awareness and increase sales profits, small and medium-sized enterprises seek to build a marketing system suitable for their own conditions in the e-commerce environment, and try to benefit 广东药科大学 2020 届本科生毕业论文（设计）from the network marketing strategy. The "blind box economy", which relies on network marketing to win the first place, is a typical example for small and medium-sized enterprises to learn from. This paper takes Bubble Matt as an example to explore its advantages and disadvantages of network marketing, so as to provide reference for the majority of small and medium-sized enterprises.【Keywords】E-commerce network marketing blind box economy目 录一、 绪论.....................................................................................................................（一） 选题的背景...............................................................................................（二） 选题的目的与意义.....................................................................
