AdidasGroup10ContentIntroductionHorizontalVerticalanalysisRatioRisk/StrategyanalysissummaryIntroductionOnAugust18,1949,AdidasAGregisteredInAugust2005,Adidasannounceda$3
8billionUSdollaracquisitionofrivalReebokAGermanmultinationalcorporationthatdesignsandmanufacturessportsshoes,clothingandaccessories
AdidasisthelargestsportswearmanufacturerinEuropeandthesecondbiggestintheworld,afterNike
HorizontalanalysisThischangessuggestedthatthecompanydecreaseditsassetsbaseduring2013andfinanceditsassuminglong-termdebtratherthanretainedincome
AdidasCondensedstatementsofFinancialpositionDecember31(€inmillions)20132012AmountPercentAssetsCurrentassets6,8576,877(20)(0
29%)Non-currentassets4,7424,774(32)(0
67%)Totalassets11,59911,651(52)(0
45%)EquitySharecapital20920900
00%Retainedearnings4,9594,45450511