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SWOT 分析法案例分析 1.下面是SWOT 分析法的案例简述： 案例1： 沃尔玛（Wal-Mart）SWOT 分析： 优势－沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一占式购物而闻名。 劣势－虽然沃尔玛拥有领先的IT 技术，但是由于它的店铺布满全球，这种跨度会导致某些方面的控制力不够强。 机会－采取收购、合并或者战略联盟的方式与其他国际零售商合作，专注于欧洲或者大中华区等特定市场。 威胁－所有竞争对手的赶超目标。 Strengths.  Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.  Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA).  The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement.  A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them. Weaknesses.  Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.  Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors.  The company is global, but has has a presence in relatively few countries Worldwide. Opportu nities.  To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such a...