手工 DIY 礼品店商业计划书2 手工 DIY 礼品店商业计划书Wonderful 生日礼品店第四小组3 目录一、执行摘要 ........................... 3 二、宗旨 ............................... 3 2.1愿景.....................................................................................................................................3 2.2使命.....................................................................................................................................3 2.3核心价值观.........................................................................................................................3 三、市场分析 ........................... 4 4.1市场总量.............................................................................................................................4 4.2可服务的市场.....................................................................................................................4 4.3目标市场.............................................................................................................................5 4 四、竞争分析 ........................... 5 5.1竞争者.................................................................................................................................5 5.2竞争环境.............................................................................................................................5 5.3竞争优势.............................................................................................................................5 五、产品开发和选址..................... 8 六、营销策略 ........................... 9 8.1主营业务.............................................................................................................................9 8.2销售策略.............................................................................................................................9 8.3广告和推广....................................................................................
