目录 一 经营背景 ..................................................................................................................................... 1 二 经营概况 ..................................................................................................................................... 1 三 经营分析 ..................................................................................................................................... 2 3.1 行业概况............................................................................................................................ 2 3.2 经营所在地概况 .............................................................................................................. 3 3.2.1 金堂足球发展概况 ................................................................................................. 3 3.2.2 金堂主要球场概况 ................................................................................................. 4 3.3 SWOT 分析 ....................................................................................................................... 4 3.3.1 市场优势(Strength) ................................................................................................. 4 3.3.2 市场劣势(Weaknesses) ........................................................................................ 5 3.3.3 市场机会(Opportu nities) ....................................................................................... 6 3.3.4 外部风险(Threats) ................................................................................................. 6 3.4 STP 分析 ........................................................................................................................... 6 3.4.1 市场细分(Segmenting) ............................................................................................ 6 3.4.2 目标市场(Targeting) ..............................................................
