摘 要在当前游戏机市场不温不火的大环境之下，游戏机企业面临着种种挑战。虽然任天堂游戏机在世界上已经取得了举足轻重的地位，但是以目前的营销状况来看，任天堂游戏机市场营销策略仍存在一定的问题没有得到很好的解决，还需要完善解决措施。本文分析了任天堂游戏机的市场内外部环境，针对任天堂游戏机的市场营销策略进行深入研究分析，并对其存在的问题提出具体的对策建议。为任天堂游戏机今后市场营销策略的完善提供帮助，也为其他游戏机企业发展提供参考与借鉴。关键词：游戏机；任天堂；营销策略Abstract In the current game market is not tepid environment, game companies are facing various ichallenges. Although Nintendo game has gained a decisive position in the world, but in terms of the current marketing situation, there are still some problems in the marketing strategy of Nintendo game which have not been solved well and need to be improved. This paper uses the methods of literature analysis, case analysis, quantitative analysis and SWOT analysis to analyze the internal and external environment of Nintendo game, to make clear the advantages and disadvantages of the internal resources of Nintendo game and the opportunities and threats of the external environment, to conduct in-depth research and analysis of the marketing strategy of Nintendo game, and to put forward specific countermeasures and suggestions for the existing problems 。 It will help Nintendo to improve its marketing strategy in the future, and provide reference for other game companies.Key words:Game console;Nintendo;Marketing strategyii目 录1 引言..............................................................11.1 研究背景及意义..................................................11.1.1 研究背景......................................................11.1.2 研究意义......................................................11.2 国内外研究现状................................................
