大数据时代下的定制家居行业网络精准营销研究内 容 摘 要随着经济的发展，人们开始注重自己的生活需求，传统的家具与家居环境已无法让人们满意，定制家居开始盛行。消费者们追求个性、时尚的家居环境与符合心意的全屋家具定制，使得定制家居行业大有可为。各大商家结合大数据时代，运用网络精准营销手段去推广，本文就定制家居行业如何在大数据时代下运用网络精准营销进行研究。多角度的研究定制家居行业的网络营销，让定制家居更全面、精准地服务人们，对当今时代是有重要的现实意义。此外，研究与分析大数据背景下的网络营销策略，对于加快企业网络营销的发展具有重要意义。本文运用文献研究法，案例分析法，参考大量的书籍以及相关的文献进行研究分析，为定制家居行业提供一些意见，让其完善营销模式与方式使得企业可以更加顺利地发展。这种基于大数据背景下的指导不仅可以不断提高企业的网络营销水平，更有助于满足消费者需求，因此具有重要现实意义。关键词：大数据时代；定制家居；网络营销；精准营销IResearch on Network Precision Marketing of Customized Home Furnishing Industry in the Era of Big DataAbstractWith the development of the economy ， people begin to pay attention to their life demand ， traditional furniture and household environment has been unable to make people satisfied ， custom household began to prevail 。 Consumer people pursue individual character ， fashionable household environment and the whole house furniture that accords with the intention is bespoke， make bespoke household industry has great potential。 In combination with the era of big data， each major business applies network precision marketing to promote 。 This paper studies how to apply network precision marketing in the customized home furnishing industry in the era of big data 。 It is of great practical significance to study the network marketing of customized home furnishing industry from multiple angles to make customized home furnishing more comprehensive and accurate to serve people。In ad...
