视觉传达设计传统食品包装再设计研究——以广东喜饼包装设计为例VIP专享VIP免费

1传统食品包装再设计研究——以广东喜饼包装设计为例Research on the redesign of traditional food packaging——Taking the packaging design of Guangdong bride cake as an example 中文摘要商品的包装设计是商品实用性和新颖性的结合，是商家销售心理和购买者需求心理的共鸣。不同的消费群体在选购商品时会产生不同的心理活动，所以需要针对不同的群体进行详细的消费者心理分析，以了解消费者心理和顾客需求，在市场上获得优势。本研究通过理论分析，探索我国节庆食品包装设计的特征和方法，分析了目前我国节庆食品包装设计中存在的问题，并找到了解决方案。最后，根据论文的研究方向，以广东喜饼为例，进行传统食品包装创新设计实践，以进一步探索论文理论成果的可行性。关键词：传统食品 包装设计 喜饼2AbstractThe packaging design of goods is the combination of practicality and novelty of goods, and the resonance of the selling psychology of merchants and the demand psychology of buyers. Different consumer groups will have different psychological activities when purchasing goods, so it is necessary to conduct detailed consumer psychological analysis for different groups, understand the consumer psychology and needs of customers, and then we can gain advantages in the market.This study starts from the exploration of the design characteristics and design methods of Chinese festival food packaging, through theoretical research, analyzes the problems existing in the current Chinese festival food packaging design, and finds solutions. Finally, according to the research direction of the paper, taking Guangdong bride cake as an example, to carry out the innovative design practice of traditional food packaging, in order to further explore the feasibility of the theoretical results of the paper.Key words：Traditional food Packing design Bride cake3目录1.诸论......................................................................................................