本科论文AbstractWith the trend of reform and opening up and economic globalization .china’s small and medium sized enterprises have chosen internationalization strategy. They actively implement the “go out” strategy, which is the only way for Chinese enterprises to cultivate international influence. This paper focuses on the current situation of transnational operation of small and medium-sized enterprises, analyzes their entry mode, international marketing mode, competitive advantages and disadvantages and analyzes the conclusion of small and medium-sized enterprises’ internationalization and tackling strategy .In order to minimize or eliminate the obstacles that small and medium-sized enterprises are encountered in the process of internationalization. Try to minimize the loss caused by risk to maximum the interests of the enterprises.Key words Marketing strategy, Entry mode, Competitive advantages and disadvantages 本科论文目 录 1、背景研究：我国中小企业国际化现状与背景.................................21.1 研究目的............................................................22、我国中小企业进入模式分析与研究.........................................32.1 代工厂模式...........................................................32.2 间接出口模式.........................................................32.3 直接出口模式.........................................................32.4 直接投资模式（海外建厂）.............................................42.5 特许经营模式.........................................................42.6 品牌兼并方式.........................................................53、我国中小企业国际化营销模式分析.........................................63.1 国际产品策略.........................................................63.2 国际市场价格策略.....................................................63.3 国际市场渠道策略......
