无 锡 红 豆 集 团 的 服 饰 出 口 营 销 方 案摘要：服饰产业现在不仅仅是中国的传统支柱产业和最重要的民族产业，而且也是国际竞争中最为明显的一个产业。2005年1 月1 日，全球服装贸易配额被取消，中国服装出口也出现快速增长，出口的量也大大的增加了很多。中国现在的服饰行业依靠着现有的市场和“量增价低”的优势从而快速的扩大了我国在国际上的市场份额。红豆集团的服饰主要是将销售所取得的利益放在第一个位置上，可以运用网络营销的平台把用户的体验和红豆服饰链接在一起，在基础上为购买服饰的人提供最大的效益，可以让红豆服饰和购买衣服的人取得互利共赢的效果。这篇论文主要是通过对红豆服饰最近两年的行情进行分析，然后根据现在的情况，推出红豆服饰在网络销售方面的推广运营方案。任何推广运营方案都可以运用到网络营销，所以我们要充分的利用网络营销理论和现实销售规则对这个方案进行分析，并对关键的地方提出技术方案。关键词：网络营销；用户体验；品牌效应；出口营销方案Clothing Export Marketing Scheme of Auxin Red Bean GroupABSTRACT:Clothing industry is not only China's traditional pillar industry and the most important national industry, but also the most obvious industry in international competition. On January 1, 2005, the global garment trade quota was can celled. China's clothing exports have also seen rapid growth, exports have also greatly increased a lot. China's clothing industry now depends on the existing market and the advantages of low volume price increase, thus rapidly expanding China's market share in the international market.The clothing of Red Bean Group is mainly to put the profit gained from sales in the first place. It can use the platform of network marketing to link the user's experience with Red Bean clothing. It can provide the greatest benefit for the people who buy clothes on the basis, and make the people who buy red beans clothing and clothes win-win results.This paper mainly through the analysis of the recent two ...
