物流管理-广东高校快递满意度调查研究——以广东药科大学为例论文VIP免费

1高校快递满意度影响因素分析——以广东药科大学为例【摘要】近年来，全球经济科技飞速发展，物流行业也随之渗透入千家万户。快递企业在物流业中起着无法取代的作用，是物流行业的主要组成部分之一。大学生网购群体逐渐扩大，网购已经成为当下多数大学生日常生活的一部分，大学生群体是电商服务行业最重要的客户群体之一。本文通过对高校校园快递服务的现状和校内人员对快递服务质量的满意程度进行研究分析，科学采用有代表性的各项指标，分析大学校园快递服务市场信息，为快递服务业进步提出建设性意见，进而推动校园快递服务业的全面和谐健康发展。【关键词】顾客满意度； 快递业；快递服务质量注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。2Analysis on the influencing factors of college express delivery satisfaction-- a case study of guangdong pharmaceutical university[Abstract]In recent years, with the rapid development of global economy and technology, the logistics industry has also penetrated into thousands of households. Express enterprises play an irreplaceable role in the logistics industry and are one of the main components of the logistics industry. The number of college students shopping online is gradually increasing, and online shopping has become an important part of most college students' daily life. College students have provided great impetus for the development of e-commerce industry. In this paper, through investigation and study the present situation of the college campus Courier service and to express service satisfaction among college students, and scientific selecting representative indicators, understand the campus express service market information, puts forward constructive Suggestions for express service industry development, and promote the all-round, coordinated and healthy development of campus express delivery services.[Key words]customer satisfaction express industry qu...